A country’s knowledge capital can be estimated looking at what it produces and sells to the rest of the world. Today a bulk of Ghana’s economic growth is coming from selling resources we dig from the ground and ship outside. That is not sustainable. The only way we can generate the next big level of economic growth is by harnessing our existing knowledge through innovation and entrepreneurship. We need to create more high value jobs, in the face of a tsunami of global competition.
Fidelity bank in partnership with Entrepreneurship Ventures and Songhai has organized a two day workshop for selected businesses in Ghana under the theme “Taking Ideas to Market Globally”.
The workshop which was held at the Labadi Beach Hotel, aimed at enabling businesses to acquire insights on how to pitch their business to potential regional and international investors.
Mr Ken Morse who served on the National Advisory Council on Innovation and Entrepreneurship, set up by President Obama in delivering the workshop, explained that customer oriented and a scientific sales driven culture is the most important differentiator between highly successful and average firms.